Transcend is among an elite group of Hi-Tech firms capable of serving the global needs of a constantly expanding technology industry. Our international offices ensure that we have expert staff with an intimate knowledge of each market readily available. Our customer base is well structured, with more than 5,000 business customers located worldwide. Transcend receives and processes an average of over 500 orders every day. Transcend is a highly professional stable company, which has experienced steady, consistent, progressive growth in sales revenues and profits since its inception in 1988. The Transcend business model comes with excellent credentials and over a decade of consistent growth and profitability.
Brand Recognition Promotion
Transcend’s highly respected brand name is recognized in every corner of the globe this is an important element of our business strategy, that is essential to our business dynamic. Transcend brand recognition is also extremely important to our customers, who sell our products (be it directly or indirectly) to end-users. As a company we actively promote Transcend’s brand name and products, both to the computer industry and directly to the consumer. Transcend creates professional, clever, eye-catching adverts, which we post in magazines, newspapers, on billboards, and the Internet. We constantly keep the public and the industry informed by using our strong company image and its connections with the media to generate publicity through regular press releases, press conferences, and media interviews. Our products have a high profile and with frequent reviews of our new products arranged by the independent industry media, including computer magazines and hardware websites, we are assured of always being in the public eye. Transcend always has a strong presence at all of the major computer trade shows worldwide (such as CeBIT, COMPUTEX and CES), while regional offices and distributors promote the Transcend brand at local shows. Transcend’s marketing strategy ensures that our brand and devices receive maximum exposure and from marketing materials to advertising campaigns, Transcend supports its customers with partnerships that get results.
As part of our comprehensive marketing strategy to maximize brand recognition and the efficiency of our marketing promotions, marketing co-ops have been established with our major customers. A marketing co-op is an arrangement with Transcend’s customers to feature our products in their marketing material and advertising campaigns, this incurs a small fee and/or reciprocation by including their products in Transcend’s marketing material. Through the marketing co-ops Transcend’s customers are able to extend their presence into other markets. In addition, our marketing co-op partners gain by being able to add the valuable reputation of Transcend to the marketing of their own products.